Responsive Web Design, Adaptive Design, Mobile First, and many more buzzwords are constantly being thrown around in the Web Design world. Responsive web design is often promoted as a necessity, but it’s not that easy to implement. Therefore, this article deals with the question of which role Responsive Web Design plays in mobile website strategy and how it can be integrated across devices into the everyday life of the user. Depending on the digital marketing agency you use, the results can vary.
Responsive web design is just a design principle
Quite basic: Responsive websites are based on a flexible, so-called liquid design grid, which adapts dynamically to the respective resolution in combination with media queries. Media queries are responsible for correctly identifying a device.
Responsive web design
Ultimately, it is this is the biggest advantage over a purely adaptive web design, where an adapted variant (static, based on breakpoints) is needed for each device.
Responsive Web Design vs. context of use
A first step in the right direction is offered by “Mobile First” as a way of thinking. Here, the website is designed based on the mobile variant, which has a positive effect on usability. However, this approach does not go far enough. This approach is not completely new. Thus, the subject of user-centered design has already prevailed and established in the 90s.
The mobile websites of many providers, however, reveal that this process seems to be of little use. And although mobile optimization has become an even stronger ranking factor since April 21st, 2018. See Google’s 47 Tips for More Mobile Conversions for explanations and tips on Google’s Mobile Friendly Update.
Recognize and use potentials
A website must embed itself in the everyday life of the user. The technical implementation does not play a major role for them. So it has to be clear that responsive web design is just a usability factor.